Hurley : Through the Lens

Creative Director / Title Design for Branded Content

Creative Direction on this project included the concept, designing of the logo and execution of logo animation, sound design, edit and additional typography. Through the Lens follows Rob Machado as he re-connects with the people who’ve inspired him. The edit and sound celebrates the actual mechanics of how a photo is taken with a film camera. The visuals combine diagrams about light, lens design in photography.  We also incorporated different types of sights and arrows to plays with the idea of shooting a photo or capturing a subject.

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